2012 February 15

Joleon Lescott is in discussions with Manchester City over a proposed line in casual clothing aimed at twenty something fans of fashion and sport. Since taking part in Shay Givens Fashion Kicks event last year, Lescott seems to have focused strongly on developing a fashion identity that could be turned into a brand. He’s not alone, David Beckham is perhaps the most famous of the British players to create a clothing line, and a perfume, but Rio Ferdinand has had success too.

So what’s the Lescott look likely to be, and how do you get it without paying designer prices?

One rumour is that the new brand will feature his distinctive scar (from a car accident as a five year old boy) as a trademark, although that seems unlikely, however it may feature as a line art design on vest T-shirts that seem to be one of his favourite garments, and while the clothing will probably feature Man City colours at least in the first couple of years he tends towards grey, black and red as a clothing palette. Sportswear will be a big feature if the line goes ahead, and we can expect to see pale blue, grey and black vests, maybe with that scar as a watermark style print on the front, along with hoodies and track trousers.

If you want the look, aim to buy vests, maybe getting them printed with your name in a gothic tattoo style, or with a scar emblem if you, like Lescott, have such a feature, and focus on combining vests with more formal jackets or hoodies with designer denim and boots, to get the luxe sports look that Lescott is likely to aim for.

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