British retailers are reporting a zoom in sales of sportswear, particularly the items being seen in the 2012 Olympic adverts on TV (interestingly, there seems to be a surge in purchases of red hair dye too, since Phillips Idowu has been seen sprinting through a shop to buy his signature flame red brand!) but how does should average or less athletes approach the idea of looking good in sportswear.
Obviously your saggy old kit isn’t going to do the job. Most of us would benefit from an upgrade: our baggy T-shirts replaced by crisp new V-neck tees, our old trackies boosted into stylish shorts, but be careful – some styles work only for the ultra-fit. Lycra cycling shorts should be left for those who are at medal status: most of us look better in something that has a more generous cut like mid-length shorts. Running vests and tank tops look fantastic on both men and women too, but only if you have toned arms and abs, otherwise it’s better to cover your deficiencies with a short-sleeved polo-shirt that is kinder to your wobbly bits.
Remember to wear a hat and to wash it regularly so it doesn’t get a sweat ring. Baseball caps are best for sunny weather but those who work out early in the morning may find a snug beanie hat more suitable.