2010 February 22

The 2010 Olympic Games in Vancouver have revealed a new, sporty but coordinated, sassy yet streamlined, sense of winter fashion. Whether it’s the sportswear disguised as denim worn by Shaun White or the kooky headband of Chemmy Alcott, winter fashion is big!

It’s also cost-effective, because while the USA Olympic team has been dressed by Ralph Lauren, you can create the same vibe at home for a fraction of the price, by shopping around for casual clothing and a few key sporty items to make the outfit work for you.

To get the look for yourself …

1.    Go for primary colours – red, white, blue and green are favourites. Nothing should be pale or faded, apart from denims. Bright winter jackets in yellow and green are likely to be big sellers in the next couple of weeks, as are skinny fit ringer T-shirts with contrast trims.
2.    Polo shirts need to fit perfectly – too tight looks silly and too loose looks like a hockey player who’s forgotten his pads.
3.    Hats are big – but their size is small – tiny beanie hats and close-fitting billed caps should be worn with winter jackets to get the look right.
4.    Tight T-shirts are likely to be spring’s big hit for women: wear a skin-tight red or pink round-necked T-shirt under a white or yellow jacket to get the look that’s been turning up on the Olympic medal podiums all week.



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