2008 April 15

masters-2008-johntrainor.jpg

Going to the Masters Golf Tournament is a grail for many golfers, and nearly everybody who does attend wants to capture the memory with Masters souvenirs. Possibly the only place on earth where men outshop women is the Masters Gift Shop. Favourite gifts include Masters branded polo shirts for family members and cheaper printed T-shirts to take back for friends and neighbours.

Why so much fuss?

Because you can’t buy Masters memorabilia online – it’s purchasable on the course, on the day, or not at all and this rarity factor means that some people can lose their heads. This year one golf fan spent $1,200 (£600) on his souvenirs in under five minutes.

And what do the players think?

Well, Tiger Woods is pretty well all in favour – his wardrobe for the Masters is ‘scripted’ by Nike, several months in advance, along with the wardrobes of all their other contract players: Paul Casey, Trevor Immelman, Justin Leonard, Stephen Ames and K.J. Choi. This happens because correlating the clothing of eight to ten players so that they don’t all look like they’re wearing a uniform.

Nike’s athletes seem to like the clothes-scripting process. Most of them tried on and approved the garments they are wearing this week back in February, in a special Nike ‘outfitting’ van during the Accenture Match Play Championship.

Masters tournament courtesy of johntrainor



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