2009 July 20

white poloSeriously, researchers into evolutionary theory and practice have discovered that both men and women respond better to white clothing than other colours and that there might be an evolutionary reason.

White shirts, with a dark suit, caused women to view a man as more powerful than the same man wearing a dark shirt. White shirts with a white tuxedo amplified the effect and given a choice between the same man wearing a white T-shirt or a navy blue one, women preferred the white T-shirt.

We know that men respond to women wearing white, whether it’s a wedding dress or that girl tennis player scratching her behind, but why?  When men were shown the same ‘nurse’ wearing a white polo shirt or a green one, they felt the one wearing the white polo shirt was more intelligent and compassionate.

The colour white is a high risk colour in the world of animals, unless you live in a snowy region – white stands out against most backgrounds. This means that a white creature that can survive against a non-white background, must be more resourceful, clever or powerful than other creatures, so it’s a good creature to breed with as it has better genes for survival.

We don’t like to think of ourselves as creatures, but it seems that we may have the same evolutionary tendencies as all other living things. We think that white clothing makes the wearer superior. So wearing a white polo shirt could be just the thing if you want to impress a certain guy or gal … or maybe even a teacher or interviewer. And if you have a business, putting your staff in white polo shirts, work shirts or even T-shirts, could make a lot of difference to the way your company is seen by your customers.


2009 June 25

uneek20active20pique20whiteAs Wimbledon glues every Brit to their TV set, just as the summer happens (all six days of it) so that we’ve got the choice of cheering on our great white hope or getting rid of our white bodies in favour of a tan, the white polo shirt puts in an appearance.

There’s a good reason for this, apart from the classic link to Wimbledon and the formal wear of the early tennis tournaments which required men to wear long-sleeved shirts buttoned to the neck and women to wear ankle-length skirts.

A white polo shirt always looks good, whether it’s worn under a blazer or with a pair of beach shorts. It suits both men and women and it is just formal enough to past muster for the office and yet it’s perfect casual clothing for a barbecue or a day on the beach.

Keeping a white polo shirt white is easy too, because unlike other white summer clothing, notably linen, it barely creases and can handle a tough wash to remove those famous summer stains: grass from sitting in the park in your lunch break, ice-cream from the quick Cornetto you grabbed at the end of the day and barbecue sauce from the TGIF party your best mate threw.

Above all though, a white polo shirt flatters most figures – a short and less than svelte person looks just as good in a white polo shirt as the tallest, leanest, tennis player. So while you don’t have to be Andy Murray to get away with wearing this classic item of summer clothing, it might make you feel as if you were him!