2013 April 8

AWDis_Chunky_Zoodie_74_432Well, apparently there’s two extremes – the David Bowie (up to and including clown outfit) and the Simon Cowell (down to four items: black T-shirt, white T-shirt, white shirt, jeans and not much in between.

The weirdest thing about male ‘style’ is that it nearly always comes down to wearing the same thing, or a selection of things. Sherlock Holmes in his deerstalker hat, Giorgio Armani in black T-shirt and (designer) jeans, Prince Harry in his ski gear.

So why does it work for them, and yet the average bloke gets continually told he’s boring if he wears the same stuff day in, day out?

Partly it’s because they are rich and famous, of course. But also their look works for them, it’s not something they’ve given up and settled for, whereas for most of us, our clothing choices have come down to what we can get away with, or what we were wearing when we gave up.

So how do you pick a winning outfit?

First, get the colour right. There are places you can go to get your colours done and you don’t have to tell anybody that you’ve done it, or you can find an online site to help you decide which colours suit you. The simplest way is to look at the veins inside your elbow in good daylight – if they look greenish you should wear warm colours: orange, yellow, brown, beige, tomato reds etc. If they look bluish, you should wear cool colours: blue, black, grey, purple and blue reds etc. If you can’t tell if they look blue or green, you are probably colour blind and that’s not a joke – 7% of men and less than .4% of women are colour blind, so sometimes our fashion sense is off for genetic reasons.

When you have a colour, pick a classic style. Get some ideas from vintage shops and films – the cowboy look or the mod look or the rat pack look are all classic styles.

When you find a look, whether it’s a hoody, jeans and trainers or a formal shirt, suit and boots, replenish your choices each year. Classic doesn’t mean old, tatty or worn out, so new classic items should give your chosen capsule wardrobe a fresh appearance each year, even if the overall look never changes.


2012 May 18

There has been a lot of discussion in the media recently about the love lives of certain men, some of which has been fuelled by recently published or up-coming biographies of famous men, detailing their conquests in the boardroom and the bedroom.

One thing that’s interesting about some of these men is that they are immediately identifiable by their distinctive and limited clothing choices. Simon Cowell, for example, wears jeans. He wears jeans with a white T-shirt, or a black T-shirt, or a white shirt. Giorgio Armani and Karl Lagerfeld both wear fitted suits in black with white shirt, black tie and – for Lagerfeld, shades.

There are advantages to having a casual uniform.

1.    You never have to coordinate anything – your clothes all work together, all the time
2.    If you choose a look that suits you, you always look your best, so you can get on with your life (perhaps that’s how Cowell does it? Less time in front of the mirror equals more time spent spotting talent?)
3.    You don’t have to spend time shopping.

On the downside, the casual uniform can go horribly wrong

1.    Your look may date you – Simon Cowell’s high waistbands have earned him a lot of derision
2.    You may become clothing wallpaper – if you’re not a millionaire mogul or a fashion high flyer your chosen look might lead to you blending into the background once people get used to seeing you around.
3.    Your look may not be your best – Jimmy Savile may have thought he looked great in a tracksuit but Gok Wan might have told him to lose the trackies and get stylish!