2013 April 22

Kustom_Kit_Classic_Polo_21_814Two of the biggest names in polo shirts have independently come up with similarly bright and breezy new designs for summer. The first is Uniqlo – the Japanese giant that designs, manufactures and retails its own clothing. This year it’s partnered with Michael Bastian – golden boy of the current American preppy market – to create a very different kind of polo shirt.

Bastian, best known for his collaboration with GANT, has risen to the challenge with a line of really bright polo-shirts, finely cut to work for the frame of a fencer, rather than the average American, and with some print designs that verge on the kitsch, particularly the china cats.

The second is Lacoste, celebrating eight decades of popular perfection with its giant crocodile pool party at Thermal, CA. Those attending included Rita Ora, , Brad Goreski (he’s a stylist, he puts clothes together for more famous people) and Alexa Chung and they all scooted around the pool on those giant crocodiles and drank, or rather sucked on, tequila lollies. So how’s the new Lacoste polo looking? Also bright, very bright. And slimline.
To get the look without access to Uniqlo or if you lack pockets that are deep enough to afford Lacoste, aim for a slimfit polo shirt in a bright colour, but stay away from the primaries: lime green, pink, orange or purple are all great, red, blue and yellow not so popular. Pair the polo with chinos, with shorts and a belt, as the slimline top won’t cover your waistband the way the looser styles does, or this year’s coloured jeans where the favourite shades are white and canary yellow.


2013 February 5

It appears that even morning sickJerzees_Colours_Ladies_Soft_Shell_Jkt_29_858ness won’t deter the Duchess of Cambridge – Kate Middleton has been to Selfridges to browse women’s sportswear, she was seen picking through the Sweaty Betty rails, although nobody seems to know what, if anything, she purchased.

Sportswear is once again hitting the headlines – with form-fitting jackets, often in combination fabrics like leather and breathable wicking mesh, were seen on the catwalks of Paris and currently are also featuring in New York. To get the look for yourself, a soft shell jacket with a sporty zip needn’t cost the earth – look out for snakeskin prints or this year’s popular metallic colours: bronze, titanium and copper.

Over at Lacoste designer Felipe Oliveira Baptista has been playing with classic polo shirt styles to make them more female friendly. His silk polo shirt with jersey trimmings has been popular with sporting celebrities this year. To get the look online, buy a contrast trimmed polo shirt and a pair of coloured jeans or shorts in the same colour as the tipping, worn with a belt as the same colour as the shirt.

Dresses with trainers have been a feature of several catwalks, even ballgowns have been seen with wedge trainers. It’s a difficult look to pull off in Camden or Crewe, as it implies that you’ve just forgotten to change out of your comfortable commuter shoes on the way to a hot date, but if you’re willing to try it, glitter laces can help bring the look together, as can topping the dress with a lightweight sweatshirt tied around your waist, to emphasise that this is a casual chic look, not a forgetful moment.


2013 January 9

Gildan_LongSleeve_Polo_modelThe Wall Street Journal suggests that the pattern of business clothing is changing, and it may be related to the recession. Financial advisers are not exactly the barometer of change, one person interviewed in the article says her business attire has hardly changed in four decades, but now it seems that casual is the way to win business. The suit and tie, or skirt, shirt and formal jacket are giving way to more relaxed clothing codes. It also seems to vary from region to region – In New York conservatism rules, but in the Midwest and Southern states formal attire can be seen as stuffy while Silicon Valley is pretty well down to chinos and polo-shirts – except they call them golf shirts, out there.

The UK is tends to be a little faster on personal fashion trends than the USA, but slower on business clothing ones, so it may be that work clothing codes are about to be relaxed here too. One reason that this is happening is that as people have less money to spend on clothing, they have mistrust of those they see as ‘dressing to impress’ as they believe such people may be exploiting them.

At the same time Lacoste is exploring what the polo-shirt may look like in 2089, but they didn’t seem to spot the trend to ‘business wear’, instead their predictions include intelligent fibres that lengthen or shorten the sleeves as the wearer chooses and special dyes that absorb sunlight and then shine through the night to allow people to walk safely in the dark.