2013 July 17

Fruit_of_the_Loom_Hoody_74_572The rapper has recently become a dad with Kim Kardashian, although that doesn’t seem to have influenced his clothing line. His latest collab, with the French brand APC, has been a huge success with a sellout within 24 hours of the nine item garment line going on sale.

Baby North has been a pap star since she arrived, but Dad has his own frenzied following too, especially for the  hoodies that featured in his capsule collection – demand for them was so high that the APC site crashed. Kanye’s clothing sells for between $120 and $300 so if that’s to steep for you, it’s possible to get the look for less.

Our recommendations are:

1.    Jeans – low slung and either mid-light and stone-washed or dark, nothing too light and stay away from the bright blue denim, it’s just not Kanye!

2.    Hoodies – the signature piece is a super loose grey hoodie with mid-length cap cut sleeves – it’s not going to be cheap, at 170 Euros, and you can reproduce it with a stone coloured hoodie in large, as in our image above, and cut the sleeves to just below the elbow and then fold them up to get the contrast effect. West’s other hoodies are navy – one dark, one mid navy, both with long sleeves. Widely available elsewhere and a bargain price, but get the heaviest weight you can, to give depth and bulk to this key garment.

3.    T-shirts – white T-shirts are a big deal for the rapper, and you’re looking for an oversized T-shirt with a good drape and a music focused image on the front. His retail for 80 to 105 Euros but you can get them at a quarter the price, with your own printed image, online.


2013 June 17

Just_Hoods_Girlie_Longline_Hoodie_74_204Kim Kardashian’s ‘healthy female’ baby arrived about a month early. Beyonce tweets pictures of herself with Blue Ivy, her daughter. Celebrity bumps are, or have been, everywhere.

Kim who is 32, said that she had found there were ‘awkward phases and stages’ to being an expectant mother, so how do women dress with a bump? Here are four key tips:

1.    Wear what works for you – our lives are going to change but our basic nature won’t. If you’re a jeans and a T-shirt woman, you’ll still be that after the baby arrives, so adjust rather than altering your clothing – a couple of boyfriend shirts and some elastic sided jeans will take you a long way.

2.    Avoid ultra bright colours – remember that the expanse is rounded and lime green or canary yellow can look surreal on a bump. Clear colours are great so swap the neon for rich shades of blue, burgundy and green and you can still wear camisole tops or even bikinis.

3.    Glam up – there’s no need to sink into the shadows either. You can wear a rhinestone studded dress, a deeply cut top or even strappy sandals if they work for you, just remember that comfort matters too, so don’t wear anything that feels too tight or causes feet or wrists to swell.

4.    Be happy – if you want to spend your entire pregnancy in a hoodie and leggings, that’s your business, nobody has to dress up, down or sideways just because they are pregnant. Pick something stylish, like our illustrated long line hoodie, and go for it!