2013 July 13

Fruit_Of_The_Loom_Slim_Fit_TShirt_25_3312013 may, or may not, be the 100 year anniversary of the T-shirt. Nobody knows exactly when this classic casual garment was ‘invented’ although in 1913 the US Navy ordered ‘light undershirts’ for every sailor to wear under their bell-bottomed uniforms and the T-shirt, as a name, arrived.

However, as is so often the case, it seems the USA may have been importing, and renaming, an older European invention. Many European soldiers, particularly British army recruits stationed in India and Burma, wore ‘undershirts’ when they were off duty, and these undershirts were virtually identical to the plain white T-shirt that is ubiquitous today.

One reason the plain white T-shirt has been back in the news is the effect of The Great Gatsby, starring Leonardo di Caprio. The film is based on the novel by F. Scott Fitzgerald, who was the first writer to coin the term ‘T shirt’ in his 1920s novel, This Side of Paradise. At the same time, Rene Lacoste, the French tennis player, brought the polo shirt to high prominence with his many wins, and his chosen tennis apparel. Casual was king.

The craze for tanning, the increased casualness in clothing generally, and the arrival of Hollywood stars like James Dean who was the icon of the new cool casual fashions, all brought T-shirts into public prominence.

It wasn’t until the 1950s that printed T-shirts really got off the ground, and then they took the T-shirt world completely. Today it is predicted that every person in the world has at least two T-shirts, and that the average developed world consumer has a dozen.

And the average developed world consumer may be about to buy one more, especially if he is male and a bit chunky – Andrew Dunn of Nottingham University has discovered that a large black T on the front of a white T-shirt gives the impression you are slimmer than you are! The degree of attraction corresponds to the width of the T and whilst a wide T in the classic position can increase a man’s health and physical appeal in a photo by around 12% over the same man wearing a blank shirt, an upside down T of the same size decreases health and physical appeal by … 12%!


2011 September 21

For men, New York has much more effect on street fashion than Paris, although London still generally carries the day with male tailoring. So for next spring, guys will be finding their partners trying to get them into double-breasted leather jackets and coats (think DI Gene Hunt) and quite a bit of khaki worn with striped shirts. Desert boots are back and Tommy Hilfiger has a massive number of new polo-shirt colourways. Michael Bastian has a James Dean influenced collection, including motorcycle jackets, of course, with rain-washed striped shirts and T-shirts, aviator sunglasses and surf shorts (?)

There was a focus on quality with relaxed styling being crucial – polo shirts flapped more at the waist than in recent years and trousers were bulkier too, with less skinny legged jeans appearing in the casual sections of the collections.

The road trip look turned up in the Nautica show too, so board shorts and leather boat shoes alternated with a lot of smart blue and white, referencing the navy, and some exciting bad weather jackets in surprising shades of yellow and orange, like the snorkel parkas recently only seen in South Park animations.