Most famous, until Sunday, for taking his shirt off at the end of matches, Andy Murray may be about to earn up to £15 million from endorsements and sponsorship following his win at Wimbledon. After a 77 year drought, a British winner on Centre Court is a feel-good boost for the clothing economy as well as for the sport.
Ironically, there has been a big gap on Murray’s T-shirt for nearly two years, despite his Olympic gold medal – now the competition is on for sponsors to fill that gap. Murray’s been a understated dresser for his whole playing career, favouring white shirts and shorts with a navy or royal blue trim, a subtle but clear hint of his Scottish routes.
Will he start his own sports clothing line? Nobody is really sure – however, his sponsorship deals are handled by the same team who put Beckham’s deals together so it’s likely that we may see Murray shirtless again, as the headliner for one or another of the world’s most famous brands.
Meantime, to get the Murray look yourself, aim for ringer T-shirts or tipped polo-shirts, with either white or navy blue shorts and don’t forget the white socks – quintessentially British and utterly acceptable if you’ve just lifted that unnamed trophy with the pineapple on the top!