2013 October 16

Polar_Fleece_Beanie_Hat_30_332From 25-27 October in EventCity, Manchester or 30 October – 3 November at Earls Court 2, London, the Ski and Snowboard Show is almost here!

Whether your interest is  après ski fashion or ice-skating, alpine food or curling, there will be stalls, displays and activities to please you. This year’s ski-wear fashions are closely following high street trends so pack a really oversized jumper or two with a huge image on the front, or in a block print. Layering under your big woolly is vital, so take several vests in various lengths and sizes so you can wear one, two or three, depending on the weather.

Team your jumper with a plain fleece or zipped hoody. Snow colours are hot this year: white, cream and stone are really zinging when matched with bright leggings in geometric prints or heavyweight tartan tights.

Snug fitting knit caps or beanies are a must too, and allow a swift transition from skiing ‘helmet hair’ to après ski drinking, dining and clubbing just by pulling on a cute hat and intensifying your lippy to give you a Nirvana style winter-grunge look.

This year’s Ski and Snowboard Show has free entry for children under 11 and ski lessons for those aged 4 and over, with snowboarding sessions for those seven and over. There’s also husky petting!

And there’s an amazing competition too, which could win you a ski holiday, just upload your winter holiday snaps to participate!


2013 October 8

Front_Row_Ladies_Original_Rugby_Shirt-2166-355Back in the day, men wore the trousers and women wore skirts and dresses. Unisex was unthinkable. Today unisex clothing is much more common, from T-shirts through to boyfriend jeans, clothing comes in sizes much more than in cuts.

One of the most successful unisex garments is the rugby shirt. Well worn, it makes a comfortable fashion statement and can be either laidback or sexy depending on the styling.  Here are our top five tips to wear this casual garment well:

1.    Layering – for a highly feminine look try a large rugby shirt over a mini-skirt or shorts worn with textured tights. Heeled boots finish this look off perfectly.
2.    Jeans – while rugby shirts and jeans are a classic look, focus on the details that make a real difference: a chunky necklace that sits inside the collar of the shirt will add a feminine vibe and for casual outfits try sandals or flip-flops rather than training shoes and for more formal events, highly polished brown boots look fabulous and add a touch of country-style Middleton glamour to the ensemble.
3.    Focus on colour – the darker the colour the more formal the look, so a solid black or navy rugby shirt will look more formal than a yellow or pink one. Stripes always look casual.
4.    For the perfect boyfriend look, team an oversized rugby shirt with a pair of tiny denim cut-offs, a high pony tail and flip-flops, it looks feminine, casual and captivating!
5.    Don’t forget that the cutest way to wear a rugby shirt is to borrow one from your man and wear that!


2013 October 2

varsity hoodieChoosing a hoodie for yourself is tough enough – zipped or unzipped, loose fit or skin-tight, pouch or no pouch …? Choosing for a group or team is even more difficult.

Here’s our guide to the best way to choose a hoodie.

Before you begin:

1.    Obtain the right information – get those involved to make basic measurements (waist, hip, chest, neck and arm length) and supply them to you, so you can be sure that the hoodie you choose has the right range of sizes.
2.    If you’re buying for a club or society, check the rules – some places have strict limits on what you can and can’t do.
3.    Check the budget – the more colours you have printed or embroidered, the more hoodies will cost.

Now start your choice process:

1.    Make a shortlist of colours – neutral is best unless you’re sure everyone in the group will be happy with pink or banana yellow!
2.    See if you can try on garments from that manufacturer – each company varies and it helps a lot with sizing to know if they run big or small, relaxed or tailored.
3.    Ask your printer for samples if you’re not sure what you’re doing.
Ale-House-T-Shirt-Fail4.    Check, check and double check and then get somebody else to check – think about how your hoodie will look in different situations … it’s so easy to have an epic fail!
5.    Make a shortlist of your final colours and designs – no more than three, preferably just two.
6.    Invite those involved to vote. Go with the majority even if you think they are wrong – it’s more important that people are comfortable and confident than that they have a stunning hoodie … you will probably get your way next time, if they are happy this time.
7.    Place your order. Wait impatiently for it to arrive.
8.    Look great in your new hoodies!


2013 September 27

AWDis_Girlie_Cool_TShirt_25_156It’s a strange paradox that individuality is one often best defined by uniformity! From the 1950s when teenagers began to rebel by dressing differently to their parents (and identically to each other) individual preferences, feelings, views and allegiances tend to be demonstrated by a uniform, whether it’s khaki and shiny boots or black PVC and safety pins.

Printed, personalised T-shirts have become a feature of daily life because they allow the individual to express their personality or views, whilst demonstrating how they fit into larger groups or societies. Hen and stag parties find the printed T-shirt or baseball cap to be a completely vital element of the celebrations as do fun runners and those undertaking events for charitable causes.

But businesses are seeing the value of the individual/uniform paradox too. While uniforms create a sense of unity and allow customers to identify employees easily, they can also foster a sense of corporate thinking with anonymity being the shield behind which uncaring ‘customer service’ and lacklustre treatment can lurk unchecked. After all, ‘all staff look the same’.

But a uniform which identifies the individual whilst locating them in the group is the ideal solution. Boldly printed T-shirts work for fun and young organisations, whilst elegant embroidered polo shirts or even cotton shirts can make a superb impression whilst still being easy to launder.

Corporate branding helps create a team identity whilst giving a professional focus to your business as a whole. It reinforces the image of your company and makes it more memorable and it shapes the way your staff operate because it determines the way they are seen by others.

Whether you choose printing or embroidery it’s a cost effective way to celebrate your big event or get your business into a good position.


2013 September 18

Sometimes children dislike a new school or develop a school phobia after the first few days of the school term. This can disturb parents and lead to them applying pressure to their child to try and redress the situation, but there are better ways of resolving difficulties.

Ensure routines are established early

You can work on developing a good school routine by assisting a child to prepare the previous evening by laying out their school clothes, packing their bag, making up a healthy lunch etc and ensuring all the processes for an efficient morning start are in place, such as setting alarms, washing and dressing and eating breakfast.

ConfidenMantis_Women's_Superstar_Hoodie-2045-717ce issues

Girls are often confronted with self-esteem problems at the end of the summer holidays when pulling on a school uniform reveals changes to her body or that she is ahead or behind her peer group, developmentally. For boys, self-esteem issues often relate to difficulty expressing their feelings or coping with new thoughts and feelings that they lack a vocabulary for.

Girls can be assisted to explore a positive idea of themselves by planning outfits based on their current wardrobe and a couple of new key items, while boys often find drama classes or even taking up a contact sport can help them move past their insecurities.

Bullying

Nobody wants to believe their child is being bullied, or a bully, but it’s a fact of life. Schools should have a policy to deal with such issues. Ask for a copy of their policy and take a step by step approach to the problem. Remember, it’s not about appointing blame but about making school a positive experience for children.


2013 September 10

Result_Ski_Hat_30_362Be well fed

With Freshers week and people dropping in for drinks, drinks and more drinks it’s important to ensure you eat well. Buy a cookery book for students and use apps and sites like locare and locavore to get local information. Around many universities there are gleaning and foraging groups that a) seek out local free food and b) give you a chance for a social encounter with food at the end. If you’re inclined for that kind of activity, get involved early and you may end up fitter, with cash to spare.

Be prepared

Small change is essential for everything from photocopying to vending machines, so find a discreet place to store yours and hang on to it. Having a decent sized washbag allows you to be a good user of communal bathrooms – you can carry your stuff in and out without either getting it mixed up with other people’s supplies or unwittingly funding the entire corridor’s deodorant and hair putty habit!

Be clean
Flip flops for the corridors and bleach for the toilet will ensure that you don’t pick up nasty diseases through wandering around barefoot and can use the loo without retching. Your hall mates might not be as conscientious as you – try not take it personally and just be a good example.

Be neat and tidy

Wash your towels and T-shirts regularly. It’s really easy to forget about basic hygiene when you’re under pressure but being neat is part of the deal – it doesn’t just make you more romantically acceptable, it keeps your life manageable and allows you to take advantage of opportunities such as a last minute trip out to the cinema or an art gallery with your new companions.

Be accessorised

For guys, a couple of beanie hats, for gals, some cheap scarves – they allow you to hide greasy unwashed hair or drunk hair decisions like going blonde or cutting your fringe.

Be organised

By a clothes dryer – you can hang all your clothes on it rather than strew them around the room a) it stops other people sitting on your garments and b) it stops them getting creased.


2013 September 4

Front_Row_Ladies_Striped_Sleeve_Rugby_Shirt-2139-451This year’s music wannabees have been modelling this year’s hottest looks for the Daily Mail – but if you don’t have £450 for a skirt or £100 for a tee, we’ve got some tips on getting the look at budget prices.

None of this year’s talents have the wild couture of Lady GaGa or the goth feyness of Florence and the Machine, which might be good news for girls on a budget as keeping up with weird and wonderful fashion trends is tough on the pocket.

So here’s how to get the looks without spending a fortune:

Paper London

It is one of our favourite brands – there’s something both demure and demanding about their knitwear which is utterly want-worthy. And given that celebs snapped in Paper London clothing include Lily Collins, Pippa Midleton and Jayma May (okay, she’s from Glee, in case you don’t recognise the name) Paper London have the star vote too.

Of course at £450 a jumpsuit, their price is out of a lot of people’s range, but we reckon you can pull together a look that works pretty well like this:

Paper London look – team oversized polos and rugby shirts in acid colours with contrast collars with geometric print tights or even buy some bright cotton or bamboo leggings and stonewash/dip dye/bleach out a random pattern on them to get a one-off look.

Accesories should be geometric – look to the new Rimmel London Retromania cosmetics to get the right balance of stylised shapes with stark colours.

Cats Brothers

So while we like Paper London, we are utterly mad about Cats Brothers and their stunning, vibrant beaded knitwear. They call it the ‘Crazy Homies’ look and it works for just about everyone, providing an off-beat charm that most of us can pull off and that brightens the darkest November day.

Pull the look together by wearing cut offs worn over bright tights or leggings, a long knitted scarf and a long-sleeved skinny-fit T-shirt or sweatshirt under an oversized T-shirt with a band print – Beastie Boys, House of Pain and Stylo G are good choices for this look. And go for hot colours: neon pink, mustard, turquoise etc.

Accessories should be bold; a general Mexican theme will pull the look together for you.


2013 August 23

BC_Ladies_Blondie_Classic_V_Neck_TShirt_54_324Now that Maria Sharapova has failed in her bid to become Maria Sugarpova to support her burgeoning style empire, there’s a chance to look more seriously at her debut clothing line. Currently selling in New York (her sweetie range is available at Selfridges in the UK) the line includes T-shirts, bags, hats and fashion accessories that feature the brand’s keynote lip logo.

It’s not an unreachably expensive brand, with vest T-shirts starting at £14.00 but if you want to get the look at high street prices it’s a relatively easy style to create.

First, the signature of the line is V-neck T-shirts or vests – choose something bright for summer daywear and black or navy for evening – Masha (as she is known) is very keen on navy which picks out her ombre blonde hair, and for the launch of her current line she wore a navy mini-dress with cutout panels. You can get a similar look with a navy camisole top and a linen skirt.

Second, be relatively casual, except for your shoes – she’s a big Louboutin fan and that means high heels and dressy shoe shapes.

Third, be tanned, and if possible, toned. It’s not the flesh she flashes that makes Masha such a hit, but the way that she manages to combine her athletic prowess with sensual hints, so choose casual clothing but team it with excellent foundation wear so that your outline is as honed as possible.

Fourth and finally – bling matters and it should be sweet (lips and hearts) bright (pinks, reds, pave and diamante if you can’t afford real diamonds) and bold – there are no delicate pastels in the Sugarpova accessory line.


2013 July 31

Jerzees_Ladies_LS_Ult_NonIron_Shirt_27_962They used to be called blouses, but today they are simply women’s shirts. They can be a boon to the woman who needs to dress smartly for work but doesn’t have a huge budget as three or four shirts in different colours are much more adaptable than a similar number of less classic tops.

Here’s how to make the look work for you.

Under or over?

Whilst a shirt can be worn over a camisole top or vest to give a semi-structured look, it’s just as versatile worn under a plain pinafore dress or a pretty waistcoat to give a more feminine vibe.

Pick a reason

If you wear a shirt for work, there’s no reason not to make it do double duty for your leisure hours. A plain white shirt worn with trousers in a work environment can look really cute if you tie the top around your waist, rather than buttoning it and roll up the sleeves, it’s a perfect bikini cover up.

Consider your fabric

Pure cotton shirts are the classic style – they are hard-wearing but can be more difficult to launder than the blended cotton versions. Non-iron shirts are also available and take all the hard work out of wash time, although they don’t necessarily offer the same cool comfort in a hot office as 100% cotton does.

Play to your strengths

If you have bingo wings or skinny arms, a long-sleeved shirt will conceal their inadequacies whilst offering a nice tailored appearance that enhances your good features. If you have a traditional apple or pear shape, consider a shirt with a round tail, worn outside your skirt or trousers, and with a skinny slimming belt at the waist. It elongates your body and looks slimming.


2013 July 27

Jerzees_Schoolgear_Boys_Blazer_29_126In the USA the earliest ever back-to-school shopping binge has already begun! Yes, just as our schools break up, the USA is shopping for the return to desks and detentions.  What’s interesting about this is that around 60% of shoppers for back-to-school items start their shopping online.

The biggest search trends are for: One Direction stationery, Messenger bags, North Face school backpacks, and personalised school kit and supplies. The One Direction craze is huge, with white T-shirts a la Harry Styles look and blue short sleeves shirts as worn by Louis topping polls, although Zayn’s trademark lumberjack shirt and quiff are the biggest sales leaders.

Messenger bag sales are explicable by the fact that tablets are the most searched item online for high school and college students – and a tablet needs a bag to transport it. Around 39% of consumers in the USA will do some of their school shopping online with 17% saying it’s how they do the majority of their purchasing of school uniform and supplies.

One way that many people prepare for the return to school is by viewing videos uploaded by those who’d already made their purchases, to hear candid reports of the items they bought, from underwear to school shirts to stationery. It’s turning out to be one of the biggest drivers for teenage buyers – and students are planning their shopping around the real time reports of others who are out comparing prices and trying on clothing, so that they can be as efficient as possible and still find stylish bargains.