2011 July 1

87% of men surveyed by Land’s End thought that the polo shirt was the male equivalent of the little black dress. Over recent decades it’s slipped from being the famous clothing of famous sportsmen (like Fred Perry) to become the clothing worn by men watching sport! But it’s still a top garment for men, and combines comfort and luxury, style and sporting endeavour in a way that almost no other casual clothing item ever can.

The polo shirt is also a favourite gift, as it’s so easy to buy for a husband, son or boyfriend as the small, medium or large sizing means anybody can guess at the right size to give as a present.

And while companies seem to be stepping back from casual clothing, the polo shirt is holding its own. In 2004 nearly 48% of American companies allowed T-shirts and jeans in the workplace, by 2007 this had dropped to 37% and at the beginning of this year it had declined again to 28%, but the polo-shirt has remained as popular as ever and isn’t being classed as too casual, just as ‘smart casual’ so it meets a man’s needs for fun and career prospects.



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