2011 April 27

Have you ever had that experience where you see a fantastic item in a shop window and yet when you try it on, it just doesn’t look good on you? Most of us have been through that disappointment and it’s one of the things that can make shopping online quite stressful – bad enough to feel the let down when you try something on in the shop, but so much worse to feel it when you’ve ordered something and had it delivered and then have to send it back.

The answer is to put in a bit of research first. There are so many different ways of sizing clothes (even the New York Times can’t work it out) that it’s good try on some of the clothes from major brands to see how they fit you – that helps you choose the right size when you shop online.

Then look for an online retailer who’s been around for a while – there are loads of fly-by-night scamsters, often selling fake clothing, who vanish before any disgruntled customer can get to them to ask for a refund, so companies who have been selling online for several years have normally ironed out their customer service and are able to offer excellent advice: look out for numbers for advisers you can call to talk through your decisions – you may not need to use them but the fact that they exist is a positive sign. Google the company and see what others have said about them – that helps you work out which are the genuine long-term retailers who care about customers and selling really good clothing online.

Check delivery systems carefully, many small sites deliver only within their own national boundaries – and look at the delivery costs because often you can make a substantial saving if you shop with a friend and get a bulk discount or reach the ‘free delivery’ level.



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