Apparently, according to the outdoor living magazine Grough, mountaineering and fell-walking clothing is topping the sales in the high street. Debenhams Menswear Director told the magazine, ‘Men and women have fallen in love with the rugged outdoor image the hill-climbing clothing style portrays.’

It’s called the Wainwright look, after Alfred Wainwright, whose seven-volume life work, named the Pictorial Guide to the Lakeland Fells has become a reference book, as has his guidebook to the first ever Coast to Coast Walk, a 192-mile footpath guide that he created himself.

So how do you get the Wainwright look?

Choose layered clothing in natural and neutral colours with belts or waist detailing to get that classic post-war fell-walking impression. The look is likely to be a big hit this autumn, so spend the summer looking out for cream and beige long-sleeved T-shirts, green, grey and brown jackets and soft cotton trousers that can be worn with hiking boots.

T-shirts were not traditional Wainwright apparel, men preferring to wear a string vest under a shirt in cold weather, so the look requires a cream, pale yellow, grey or pale blue polo-shirt rather than a modern Tee.

Women should look out for canvas skirts and fitted linen shirts, worn with soft jackets or cream trousers or shorts.