The popular clothing brand Hanes are taking to the road in a tour to prove that their shirts and underwear are the softest and most comfortable around – putting you firmly in the “comfort zone”.

Hanes has employed a ‘comfort force’ to act as roving ambassadors for their product, travelling in their van from event to event challenging men to change their t-shirts and underwear on the spot (under cover of a transportable cubicle of course) and feel the difference!

the Hanes comfort force – comforting at a venue near you

Currently only touring the U.S. here’s hoping that Hanes don’t forget their European customers! You can visit the dedicated ‘Comfort Zone’ website to track their progress Here and keep up to date with the Hanes challenge to switch to more comfortable t-shirts and underwear.